The Power of 3D Visuals and Animations
3D visuals and animations are a great way to communicate ideas, enhance marketing campaigns or create infographics and training materials. We have worked with numerous clients creating visuals and animations in order to support and communicate effectively their ideas.
3D visualisations, both still and animated, play a major role in commerce, and are worth considering amongst more recent advancements in real-time graphics and virtual reality (VR)/augmented reality (AR) technologies. 3D rendering is still capable of producing visuals of a much higher complexity and fidelity than real-time alternatives. Videos and images also offer a high compatibility across devices and platforms, which is important to consider. Framerates, hardware power, operating systems etc., generally, do not need to be taken into account to the same extent as when producing interactive content. This also applies to web content, where the requirement for appropriate support/plug-ins limit compatibility for VR/AR and interactive content. We recently supplied a looping hi-res animation for the background of the landing page of a website. We opted for creating an animation sequence which could be implemented without the requirement for any add-ons or plug-ins to be installed in visiting client web browsers.
3D visualisations work well as a way for sharing clear and accessible content and information. They are most useful when a project is primarily focused at informing the viewer and does not require a large degree of interactivity or immersion. This is perfectly suited to projects with fixed outcomes and goals, without expectations for incremental updates or new features/additions. Where, with interactive or VR content, the actual platform imposes limitations on the final product, the main considerations with rendered visuals are time constraints. A rendered visualisation can be adapted in quality and content to meet the required specifications of a project.
Business – creating visualizations for presentations, pitches and trade shows.
Architecture – Architectural previsualisations and beauty shots showcasing construction projects and developments, in-planning and already in existence.
Training – Animations showing detailed construction or assembly processes for training or instruction.
Branding – Visualisations showing branding options for in-store FSDUs, shelf barkers, floor vinyls etc. for comparison or general visualisation of marketing/branding campaigns.
Packaging – Studio style rendering of product packaging options for comparison or beauty renders of final packaging designs.
Do you have a project that would benefit from some 3D visuals or animations?
We would love to hear about what your working on and how we can help bring your ideas to life.
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